Music used to analyse how peoples’ moods impact their spending

The Bank of England will soon use Spotify playlists to gauge the mood of consumers. Andy Haldane, the bank's chief economist, says if you pair the data with new analytic techniques, you can predict how peoples' moods impact their spending.

via World News | news.com.au — Australia’s #1 news site https://ift.tt/2I4C0tz