How Spotify Wrapped Collects Data Without Being Creepy

Spotify Wrapped is the streaming giant’s annual reveal about its users’ listening habits. It’s one of the rare times a digital platform tells its users about the data it collects on them. WSJ personal tech columnist Nicole Nguyen joins host Zoe Thomas to explain why Spotify does this and why she thinks more companies should do the same. Photo: Omar Marques/Zuma Press

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